Property investors find Melbourne to be an excellent investment opportunity because of its busy event schedule. The Australian Grand Prix along with the AFL Grand Final and Australian Open tennis tournament create a travel destination that attracts visitors to Melbourne. The high demand for accommodations during these periods creates substantial business potential for Airbnb hosts, although it leads to intense market competition.
Your property needs more than just availability to succeed. It needs a well-planned and active approach to achieve peak success during peak booking times. Follow these specific steps to become visible and attract the most possible bookings when major events occur in the area.
Align Your Listing with the Event
Guests who plan to visit Melbourne start searching for accommodations several months before major events take place. Your first priority should be to make your listing accessible to potential guests.
Optimise Your Title and Description: Update your listing title to include the event name for better discoverability.
For example: ‘Modern Apartment: Walk to Rod Laver Arena for the Aus Open’ or ‘Spacious Home Near the MCG for the Footy Finals’. The description should include information about how long it takes to reach the venue along with available transportation choices. It should contain specific terms which people searching for event accommodations would use.
Update Your Photos: Your photos should tell a story. A map photo within your listing should demonstrate how close your rental property is to the event location. Show your property’s features that appeal to event visitors through photos such as secure parking and city view balconies.
Master Your Event Pricing Strategy
The time of high demand during events allows you to earn higher profits, but fixed pricing will result in lost revenue.
Use Dynamic Pricing: The optimal time to increase your prices should be through a dynamic pricing system which adjusts rates based on event proximity and local availability. Your pricing strategy should target both early planners and last-minute bookers by setting optimal rates for each group.
Set Minimum Stays: You should implement a minimum stay requirement of 2-4 nights during the event period to prevent excessive property turnover and achieve higher occupancy rates. The practice of requiring minimum stays during multi-day events is common because festival and tournament attendees usually book accommodations for extended periods.
Elevate the Guest Experienc
Guests who attend events require specific accommodations. Your property will receive long-term benefits through positive five-star reviews when you provide superior service to your guests beyond their expectations.
Provide Local Intel: Create a brief welcome guide that contains event-specific information for your guests. The welcome guide should provide public transportation information along with dining and drinking recommendations near the event site and directions for navigating the surrounding area.
Offer Thoughtful Amenities: The addition of thoughtful extras creates significant positive impacts for your guests. You should provide pre-loaded Myki cards for guests to use public transport, install blackout curtains for sleep recovery after late nights, and establish quick dependable Wi-Fi connections. A high-quality coffee machine is always a popular feature for guests who need to start their day early.
Enable Instant Book and Be Responsive
Major event guests tend to make quick decisions about booking accommodations because they want to secure their places right away.
Turn on Instant Book: The Instant Book feature should be enabled because it lets guests book their stay immediately without waiting for your approval to confirm their request.
Respond Immediately: Your prompt response to guest inquiries demonstrates that you maintain both attention to detail and professional hosting standards. Be prepared to answer all guest questions about travel duration, parking options and check-in flexibility.
Let the Experts Handle the Strategy
The process of maximising bookings during Melbourne’s major events needs continuous monitoring of all details, including pricing adjustments, listing optimisation, and guest relationship management. The work requires full-time dedication but you do not need to handle it personally.
Our team at BNB Butler transforms peak booking seasons into profit maximisation for all our client properties. Contact us today for a no-obligation call to discuss how to maximise your property’s complete earning potential.
