Case Studies – Butler St Property

1. Client Overview

Property: 4-bedroom, 3-bathroom home in Richmond
Owner: Rui Yu
Capacity: Accommodates up to 8 guests
Location: Fringe of Melbourne’s CBD, close to trams and parklands

This spacious home features open-plan living and is ideal for families, work groups, and social travellers.

2. Objectives

The owner wanted to:

• Maximise annual returns beyond long-term rental potential
• Maintain consistent occupancy year-round, including during quieter seasons

3. Our Approach

BNB Butler implemented a multi-faceted strategy including:

• Strategic dynamic pricing
• Tailored special rates for peak and off-peak periods
• Focus on improving guest reviews
• Secured a direct booking for 53 nights at $400/night — $21,200 in off-platform revenue

4. Results

• Long-term rental benchmark: $800/week ≈ $41,600/year
• 2024 revenue (all platforms): $82,557 (vs. $100,000 target)
• 2025 (Jan–Jun): $40,232 so far (on track for $110,000)
• Direct booking: 53 nights × $400 = $21,200 off-platform revenue
• Rental uplift: ~146% higher income compared to long-term lease
• Boosted occupancy and positive guest feedback during slow seasons

5. Key Takeaways

Through data-driven pricing, exclusive direct bookings, and a focus on guest experience, BNB Butler helped Rui achieve significantly higher returns than a traditional long-term lease.

Guest reviews elevated the property’s visibility and conversion rate. Even during slower periods, targeted pricing and consistent service ensured steady bookings and strong profitability.