The Journal

There's no denying that in 2023 reviews make a huge difference to how we buy and book things. When booking a hotel, you look at reviews of the brand and ratings to make sure you’re making the best decision. In contrast, for properties on Airbnb, it's the individual house and its amenities that guests look to. Using the reviews and comments of past guests to learn about a property and how they found the experience of staying there. Typically businesses, let alone properties, with less than 4-star ratings are not considered trustworthy, and may have an impact on future bookings.